photography Posts

Elements of a Photoshoot

By: Shelby Adamson

Many of us find ourselves opening up a magazine to peruse the beautiful photos and think, “why doesn’t my home look like this?” Well, coming from a team of designers that do this on a daily basis, there is a lot of work that goes into these productions to get the perfect shot!

When scheduling a photoshoot, there are a few key aspects to consider. First is the time of day. The ideal time to photograph is when the sun is overhead, allowing for good lighting and avoiding harsh sun rays that tend to hit in the later afternoon.

Courtesy of Tracy Cox for Balance Design.

Then we scout the room — take a few test shots to review later and determine what needs to be added and removed from the space. (We typically pull out anything that feels too large or doesn’t compliment or enhance the space). Sometimes a beloved piece of furniture is incredibly comfortable, but appears too visually bulky through the lens of the camera. Finally, a color scheme is determined with pillows, accessories, textural pieces, and most importantly plants! Flowers and foliage are a designer’s best friend, whether we’re going for leafy, tall, full, soft, or angular — the greenery really amps up the attitude of the room.

Courtesy of Danielle Clockel for Balance Design.

On the day of the photo shoot, the initial shot is reviewed on a computer screen to see how different factors affect the image: shallow vs deep depth of field, varying levels of lighting, vertical vs horizontal orientation, etc. The hardest part of this process is removing yourself from the physical environment and focusing solely on the image onscreen to determine what visually works, what does not, and what needs to be rearranged. Many pieces that appear “perfect” in a photograph have actually been maneuvered into strange positions to have the correct proportions (thanks, lens distortion!). Multiple shots are taken in various angles and orientations, as well as full room and vignettes to spotlight the designer’s favorite details.

Courtesy of Christina Wedge for Balance Design.

After the photoshoot is over, the photographer processes the many (many) files and layers multiple photos of the same room to optimize exposures, which ensures that certain areas are highlighted, others are complimented, and the rest fall away. Once the editing process is complete, the designer and photographer review the finished photos to determine any additional tweaks and edits.

Courtesy of Christina Wedge for Balance Design.

Finally, favorite shots are chosen and the final product is a beautiful, layered, and labor intensive work of love!

 

Spring Collection 2018: Bright and Bold!

By: The Balance Design Team

Join us as we unveil our new featured artists Crysta Luke and Emily Grant, and introduce our spring/summer collection.

We are thrilled to show the dynamic abstract art of Crysta Luke, some oversized and some petite — all fabulous!


We are also excited to introduce newcomer Emily Grant, showcasing her luscious and moody still life photography.


Join us Thursday May 24, 7-9pm for Latin inspired cocktails and tapas! See you there!

Color Palette: Summer Lake

By: Danielle Clockel

Photo courtesy of Erin McCown.

Is there anything more nostalgic of childhood summers than a lake? Cool waters, lush trees, and maybe a canoe or two. Where’s the tire swing? We wanna jump in!

From left to right:
1. Farrow & Ball Vardo No.228
2. Sherwin Williams Pineapple Cream 1668
3. Benjamin Moore Dunmore Green
4. Farrow & Ball London Clay No. 244
5. Sherwin Williams Dignity Blue 6804

8 Tips From Seasoned Interior Designers.

By: The Balance Design Team

As designers, we find so much joy in spreading our knowledge of how to make your home more comfortable and authentic. In fact, that’s part of how Design Pulp got started! We put our heads together to come up with 8 tips from our team of interior designers that you may not have heard before.

Photography by Tracy Cox for Balance Design.

1. Start with the rug, and make it a good one. If you begin with a well made wool (preferably hand-knotted) rug, you can build the room around it. It’s a lot harder to find a rug that works in your color palette than it is to base your color choices on the rug you love. Plus, a quality rug will withstand guests, pets, and life in general.

2. When selecting lighting, make sure to take notice of electrical outlet access. You don’t want to fall in love with the perfect lamp only to realize you have nowhere to plug it in!

Photography by Christina Wedge for Balance Design.

3. Choose art that you feel connected to. Meet the artist, research the piece, shop local — whatever makes a piece of art near and dear to you. It’s going to give personality to your space and tell a story through you.

4. Invest in what matters. Like rugs, a sofa should be something you pay close attention to the quality of. A good sofa should last 15 years, so make sure it’s one you love and feel comfortable in.

Photography by Danielle Clockel for Balance Design.

5. Forget what you may have heard about bold color. Often times using bright/bold/dark colors will make your space look bigger, not smaller, and it’s always a good way to bring some vitality to a room.

6. Measure your space before making purchases. This will help you determine the scale of furniture you need, which is usually the biggest issue people run into: buying too big.

Photography by Christina Wedge for Balance Design.

7. Good window treatments finish a room, but they’re more complicated than you think! Hire a professional to take measurements, suggest hardware, and install them.

8. Stay true to yourself. What do you want from your home? What is your lifestyle like? Make sure that your space is visually pleasing to you but also functions in the way you need it to.

Hello, Spring!

Primavera: a beautiful Italian word that translates to “spring!” With this beautiful season beginning to blossom, we’ve got some eye candy that is sure to motivate you to get outside and enjoy it!

Photos Courtesy of AlmanacWhats Gaby CookingJanus et CieElle Decor500pxLonny, and Love This Pic