intuition Posts

Intuitive Design

By: Shelby Adamson

Many people ask us how we design such individually authentic interiors. In addition to asking lots of questions and creating idea books, there is also the process of intuitive design. Each design, like each client, is unique. At the first meeting, we assess the client’s habits as well as goals for the space. How will it flow? What feelings do they want it to evoke? Should it be bright and warm? Dark and moody? Modern with a curated collection from personal travels? Or a nod to traditional filled with family heirlooms, yet updated with some key pieces?

Photo courtesy of Danielle Clockel for Balance Design.

After this initial meeting we get the nitty gritty details. We sit in the room to see how the light filters in and determine how often the space will be utilized (and by how many people/pets). We note any existing pieces in the home that can help to build a collection, and let the bones of the building speak to us.

Photo courtesy of Danielle Clockel for Balance Design.

Then it’s time to review the client’s wishlist, and have them explain what they love about each item on there. This is where we really listen and pay attention, because if we truly hear what they have to say, we are better able to intuitively create a functional space that they love. It’s what we call our “design filter”: creating something with our personal touch, but that still says something about the client. In this part of the process we really develop that “sixth sense,” and live inside clients’ heads to create the perfect space for them.

Photo courtesy of Christina Wedge for Balance Design.

It is honestly the most rewarding experience to create a beautiful showpiece of a room for a client, and at the end of the day feel their absolute joy for the new life breathed into their home. Nothing pleases us more than to know we’ve helped them cherish their space.